Realme is on a quest to introduce 5G to people all around the world. It’s getting ready to launch a 5G version of the realme 8 range, and it’s already launched flagships like the realme X7 Pro in Southeast Asia, India, and other parts of the world. To realize its vision of democratizing 5G, the organization is increasing its investment and establishing new R&D centers.
The company’s CEO, Sky Li, claims in a press release that the company is a “popularizer of 5G” in the global arena. realme has long advocated for the extension of 5G, and in recent campaigns, it has increased the size even further.
The company appears to be concentrating on high-performance, low-cost 5G products, which will account for 70% of its global portfolio in two years. As previously said, it is aimed at younger users in countries such as India, Southeast Asia, and Europe.
It also plans to open ten 5G pop-up shops with immersion zones for young people (Gen Z users) to try out 5G apps in cloud gaming and ultra HD live streams with AR in the future.
In January 2020, realme launched the realme X50 5G, which marked the start of the company’s 5G journey. Following this, it has released several items at cheap cost, the most recent of which is the Narzo 30 Pro 5G. To make the 5G rollout go more smoothly, the organization is spending $30 million and establishing seven R&D centers around the world.
It says it will devote approximately 90% of its research and development efforts to the development of 5G technologies, devices, and implementation scenarios. It is establishing pilot research plants in 10-15 markets this year, i.e. 2021.
Apart from the aforementioned roster, realme claims to contribute to the development of 5G networks by collaborating with business partners such as global telecoms carriers, Internet suppliers, and device developers to investigate emerging high-end 5G technology.
Not just that, but realme is already mindful of the IoT demand and is using a dual strategy of “smartphone and IoT” to accelerate the operation. In 2021, it has already committed to releasing over 100 IoT devices.
Last year, realme was the fastest-growing smartphone brand, shipping 50 million units, and the drive for 5G would only help the company this year. Nonetheless, we wish the firm the best of luck in maintaining its current momentum into 2021 and beyond.