Though AirTag is not due to arrive in customer hands until Friday, some lucky buyers are beginning to receive their pack of four trackers days ahead schedule.
At least two customers who purchased Apple’s AirTag four-pack from Best Buy took receipt of the item on Wednesday. One person promptly unboxed the device for a few obligatory photos sent to both MacRumors and 9to5Mac.
Not all orders placed through Best Buy are arriving early, and the shipping mistake is likely the result of carriers not heeding Apple’s usual delivery restrictions for launch products. The tech giant typically requires shipping companies to hold newly released products for delivery to ensure both online and in-store orders arrive on the same day.
Apple announced the long-awaited AirTag at its “Spring Loaded” special event on April 20. The $29 tracker features a speaker, Bluetooth, NFC and U1 chip for broad Find My network discovery and precision finding with compatible iPhones. One of the few Apple products to boast a user-replaceable battery, the accessory is designed to attach to bags, keychains and other commonly lost items, where it can serve as a homing beacon for up to a year.