Apple Card adoption has grown to an estimated 6.4 million cardholders in the U.S., driven mostly by strong interest among women.
Throughout 2020, the estimated number of Apple Card holders more than doubled, according to estimates based on a December 2020 carried out by Cornerstone Advisors.
Apple launched its credit card offering in August 2019.
In 2020, the Apple Card made strides among women. At the start of the year, about 25% of cardholders were women. By December, that percentage grew to 42%. Based on that data, Cornerstone estimates that 80% of new Apple Card customers in 2020 were women.
The data also suggests that consumers in their 20s and 30s make up 70% of Apple Card users. However, Baby Boomers grew to 8% of Apple Card’s customer base by the end of 2020, up from 3% at the start of the year.
Apple in March added the ability to have multiple users on a single Apple Card account — including children and spouses — with the introduction of a feature called Apple Card Family.